Well, it seems that the Discovery Channel holds money more dear than the education
of American children.
As of October 10, 2010 The Discovery Kids (DK kids) Channel will become a horrendous product latten channel called The Hub.
“In April 2009, Discovery Communications and Hasbro, Inc., announced a joint venture to create a rebranded U.S. television network, The Hub, dedicated to high-quality children’s and family entertainment. The Hub will launch in October 2010 on the current Discovery Kids in the U.S. Discovery Kids will continue to operate under its current brand outside of the U.S.”
Source: http://corporate.discovery.com/brands/us/discovery-kids/
That’s right Discovery Kids will continue to be available outside of the US. I am livid. My daughter cried for an hour, and was sad for days about her favorite channel leaving. Sure, she likes “Strawberry Shortcake”, but she loves “Growing Up Creepie” and “Tutinstein”. She loves “Hi-5”, “Wilbur”, “Kenny the Shark”.
Our children are constantly under a barrage of adverts. Now “the only place on television devoted to helping kids explore the real world – from the depths of the ocean to outer space to self-awareness” is turning into a 50/50 joint venture to reach a broad audience of malleable minds in which to promote Hasbro’s toy line.
“PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) today announced an agreement to form a 50/50 joint venture, including a television network and website, dedicated to high-quality children’s and family entertainment and educational programming built around some of the most well-known and beloved brands in the world. As part of the transaction, the joint venture also will receive a minority interest in the U.S. version of Hasbro.com.
Both the network and the venture’s online component will feature content from Hasbro’s rich portfolio of entertainment and educational properties built over the past 90 years, including original programming for animation, game shows, and live-action series and specials. New programming will be based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others. The TV network and online presence also will include content from Discovery’s extensive library of award-winning children’s educational programming, such as BINDI THE JUNGLE GIRL, ENDURANCE, TUTENSTEIN, HI-5, FLIGHT 29 DOWN and PEEP AND THE BIG WIDE WORLD, as well as programming from third-party producers.
“Hasbro continues to evolve as a company with an unwavering vision of reimagining the potential of our incredible portfolio of brands well beyond traditional toys and games,” said Brian Goldner, Hasbro’s President and CEO. “Today, consumers are embracing our powerful brands through unique and immersive entertainment and educational experiences in a number of areas, including movies and new digital platforms.”
Source: http://www.hasbro.com/corporate/media/press-releases/hasbro-discovery-joint-venture.cfm
They mention educational programming, yet all of the educational programming will only be available on their website.
Luckily, DK kids is not really the only educational channel, there is still Sprout and NPT (National Public Television). But, this really, really, stinks. Thanks Discovery Channel (serious sarcasm).
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